How digital PR varies from traditional PR and why you need them both

To be successful all companies need to hire an expert to manage traditional and digital public relations.

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Promoting your thought leadership pieces: 7 top tips

Thought leadership is a great way to showcase your brand expertise. Find out how to use it effectively.

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Why it’s essential to have an effective crisis communication plan

Having a crisis communications plan is essential for protecting your brand when the worst happens.

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7 quick fixes to improve your online brand reputation

Maintaining a strong reputation is key to converting customers and building loyalty. Find out how to improve your online brand reputation with our quick fixes.

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7 top tips for pitching to journalists – from the perspective of an ex-journalist

How to grab the attention of journalists by writing a winning media pitch.

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What is digital PR?

A comprehensive guide explaining how to do digital PR, for anyone looking to polish their PR skills in the digital age.

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Identifying new routes of outreach: Reddit, forums and other methods

Outreach is essential for getting your brand in front of more people. We’ve identified new forms of outreach, including how to market on forums like Reddit.

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9 things to be aware of when thinking about your influencer marketing strategy

Influencer marketing is a popular strategy for many brands, but it needs to be done well to successfully convert sales. Find out everything you should consider.

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How to measure PR performance and ROI

Monitoring PR performance is key to bringing stakeholders onboard and ensuring company-wide buy in. Find out how to measure it here.

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