Identifying new routes of outreach: Reddit, forums and other methods
Outreach is essential for getting your brand in front of more people. We’ve identified new forms of outreach, including how to market on forums like Reddit.
9 things to be aware of when thinking about your influencer marketing strategy
Influencer marketing is a popular strategy for many brands, but it needs to be done well to successfully convert sales. Find out everything you should consider.
How to measure PR performance and ROI
Monitoring PR performance is key to bringing stakeholders onboard and ensuring company-wide buy in. Find out how to measure it here.
A guide to choosing the right influencers for your brand
If you’re pursuing influencer content, you need to find the right ambassador for your brand. We tell you how to choose an influencer that will bring the results you want.
How public relations contributes to business success
PR can help to build a reputation that outperforms rivals, attracts higher quality staff, and helps you to recover from crises.
Briefing influencers: How to prevent it from going terribly wrong
Briefing influencers well is critical to ensure their content aligns with your brand goals. Find out how to brief them to maximise results.
The history of influencer marketing
Influencer marketing has boomed in popularity in recent years, remaining a hot but contentious topic today. Find out the history behind it.
The five most common, preventable things that can damage a brand’s reputation
Let's talk... PR and outreach The five most common, preventable things that can damage a brand's reputation For any brand,...
Why you need a no-nonsense PR strategy – and how to create one
A carefully thought-out PR strategy is essential for reputation building, as companies strive to get noticed by their target audience and grow sales.