The history of influencer marketing

Influencer marketing has boomed in popularity in recent years, remaining a hot but contentious topic today. Find out the history behind it.

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The five most common, preventable things that can damage a brand’s reputation

Let's talk... PR and outreach The five most common, preventable things that can damage a brand's reputation For any brand,...

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Why you need a no-nonsense PR strategy – and how to create one

A carefully thought-out PR strategy is essential for reputation building, as companies strive to get noticed by their target audience and grow sales.

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9 great sources of audience insight

Understanding your customers is fundamental to effective marketing. These sources of audience insight will help you to learn what your customers want and need so that you can target them in the right way and give them the information they need.

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Understanding SEO and its importance

Search is a crucial marketing tool in the remit of every business. Find out why SEO is so important in driving people to your brand.

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Identifying your customer’s next move: the buyer journey, and why it matters

Let's talk... inbound marketing Identifying your customer’s next move: the buyer journey, and why it matters The buyer’s journey is...

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Google’s key algorithm changes: a timeline

Let's talk... SEO Google’s key algorithm changes: a timeline In the digital marketing industry, audience always comes first. But hot...

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How to create user-generated content that works

Let's talk... content marketing How to create user-generated content that works One of the most significant challenges posed to businesses...

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What a high-performing digital marketing strategy should include

With something as complex as digital marketing, it is hard to imagine how any brand would see consistent high performance without a forward-thinking strategy in place.

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