How to grab the attention of journalists by writing a winning media pitch.
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A comprehensive guide explaining how to do digital PR, for anyone looking to polish their PR skills in the digital age.
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Outreach is essential for getting your brand in front of more people. We’ve identified new forms of outreach, including how to market on forums like Reddit.
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Influencer marketing is a popular strategy for many brands, but it needs to be done well to successfully convert sales. Find out everything you should consider.
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Monitoring PR performance is key to bringing stakeholders onboard and ensuring company-wide buy in. Find out how to measure it here.
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If you’re pursuing influencer content, you need to find the right ambassador for your brand. We tell you how to choose an influencer that will bring the results you want.
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PR can help to build a reputation that outperforms rivals, attracts higher quality staff, and helps you to recover from crises.
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Briefing influencers well is critical to ensure their content aligns with your brand goals. Find out how to brief them to maximise results.
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Influencer marketing has boomed in popularity in recent years, remaining a hot but contentious topic today. Find out the history behind it.
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