The Latest

Woman smiling while looking at her laptop 7 quick fixes to improve your online brand reputation

Maintaining a strong reputation is key to converting customers and building loyalty. Find out how to improve your online brand reputation with our quick fixes.

READ MORE
'Your story' written out on typewriter 7 top tips for pitching to journalists – from the perspective of an ex-journalist

How to grab the attention of journalists by writing a winning media pitch.

READ MORE
Brainstorm showing digital PR aspects What is digital PR?

A comprehensive guide explaining how to do digital PR, for anyone looking to polish their PR skills in the digital age.

READ MORE
Woman on tablet with diagram showing different forms of outreach Identifying new routes of outreach: Reddit, forums and other methods

Outreach is essential for getting your brand in front of more people. We’ve identified new forms of outreach, including how to market on forums like Reddit.

READ MORE
Beauty influencer holding up make up products while filming self on camera 9 things to be aware of when thinking about your influencer marketing strategy

Influencer marketing is a popular strategy for many brands, but it needs to be done well to successfully convert sales. Find out everything you should consider.

READ MORE
Woman showing team member PR strategy on a whiteboard How to measure PR performance and ROI

Monitoring PR performance is key to bringing stakeholders onboard and ensuring company-wide buy in. Find out how to measure it here.

READ MORE
Fitness influencer filming herself doing a workout A guide to choosing the right influencers for your brand

If you’re pursuing influencer content, you need to find the right ambassador for your brand. We tell you how to choose an influencer that will bring the results you want.

READ MORE
Woman smiling while reading newspaper in a outdoor cafe How public relations contributes to business success

PR can help to build a reputation that outperforms rivals, attracts higher quality staff, and helps you to recover from crises.

READ MORE
Influencer sitting at laptop and filming self Briefing influencers: How to prevent it from going terribly wrong

Briefing influencers well is critical to ensure their content aligns with your brand goals. Find out how to brief them to maximise results.

READ MORE