Influencer marketing is a popular strategy for many brands, but it needs to be done well to successfully convert sales. Find out everything you should consider.

Monitoring PR performance is key to bringing stakeholders onboard and ensuring company-wide buy in. Find out how to measure it here.

If you’re pursuing influencer content, you need to find the right ambassador for your brand. We tell you how to choose an influencer that will bring the results you want.

PR can help to build a reputation that outperforms rivals, attracts higher quality staff, and helps you to recover from crises.

Briefing influencers well is critical to ensure their content aligns with your brand goals. Find out how to brief them to maximise results.

Influencer marketing has boomed in popularity in recent years, remaining a hot but contentious topic today. Find out the history behind it.

OlsenMetrix launches new website as client demand soars Rutland-based marketing and PR agency OlsenMetrix has relaunched its website and upgraded...

Let's talk... PR and outreach The five most common, preventable things that can damage a brand's reputation For any brand,...

A carefully thought-out PR strategy is essential for reputation building, as companies strive to get noticed by their target audience and grow sales.