We architect marketing strategies and plans with intelligence and clarity, using data and insight to build a solid foundation for successful business outcomes. By removing the assumptions and guesswork, we can ensure laser-focused targeting of your customers and develop robust strategies designed to perform.
Our marketing insight process is both collaborative and exploratory where, together, we get to the very core of your business and environment – challenging the status quo. We’ll take the time to get to know your ideal customer: the challenges that they face; their behaviour; preferences and influences; from which we can build the ideal customer journey and ensure that the value proposition is indeed fit for purpose.
“No plan survives first contact with the enemy.”
We test, assess and evolve.
We advocate marketing ‘evolution’ through continuous monitoring, analysis and reporting of activity. Such insights allow us to see what works and what doesn’t, and adapt appropriately, while also capitalising on additional opportunities and emerging trends gleaned from regular horizon scanning.
Our marketing insight and strategic services
- Research and intelligence gathering
- Target audience profiling
- Competitor benchmarking and positioning
- Website review
- Content and channel auditing
- Search listening
- Horizon scanning and opportunity identification
- Analysis and reporting
- Marketing workshops
- Strategy and planning