Not every buying decision is instant. Buyers go through various stages of research, comparison and elimination before they settle on their final decision. As one of the many brand options available to them, you need to remain present in their conscious for the right reasons and nurture them to the final stage of their journey – a ‘mutually beneficial’ purchasing decision.
We will work with your business to deliver an inbound marketing strategy that will empower your prospects and customers, resulting in a trusted relationship with your brand.
As you can well appreciate, telepathy isn’t an option here! To get this right requires getting to know your customer almost better than they know themselves. Our process is reliant upon ‘thorough’ market insight and audience profiling, through which we can identify your ideal customer personae, their optimum buying journey, the challenges they face, and the language and tone of voice that they use.
By closely aligning your ideal customer’s profile and search behaviours, to your brand value proposition, we can ensure that only the most ‘relevant’ content and offers, addressing their particular topics of interest and challenges will be served up at each brand touchpoint and stage of their journey.
Our content creation process incorporates the latest search engine and social platform governance. We use best-practice methodologies and tools to ensure search compliance and successful ranking from which your brand can become established as a trusted domain.
Most inbound projects incorporate multiple digital channels, tools and specialisms including User Experience; SEO, Social Media, Website, Landing pages, Email, Database; Marketing Automation; Content marketing; and Design. There is no one-solution-fits-all approach; we tailor the elements and mechanisms included in your plan, to meet the specific objectives of your business. Our in-house team will bring all of the necessary skills and tools together, cohesively, to ensure seamless execution and ease of management.
Our inbound and content marketing services
- Target audience profiling
- Value proposition and brand positioning
- Content strategy and planning
- Content audit
- Content creation
- Creative campaigns
- Keyword research and optimisation
- Conversion rate optimisation
- Campaign management
- Content distribution and channel management
- Content performance monitoring and maintenance
- Marketing automation and management
- On-page optimisation
- Link building with relevant and trusted sources (establishing authority)