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Woman on tablet with diagram showing different forms of outreach Identifying new routes of outreach: Reddit, forums and other methods

Outreach is essential for getting your brand in front of more people. We’ve identified new forms of outreach, including how to market on forums like Reddit.

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Beauty influencer holding up make up products while filming self on camera 9 things to be aware of when thinking about your influencer marketing strategy

Influencer marketing is a popular strategy for many brands, but it needs to be done well to successfully convert sales. Find out everything you should consider.

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Woman showing team member PR strategy on a whiteboard How to measure PR performance and ROI

Monitoring PR performance is key to bringing stakeholders onboard and ensuring company-wide buy in. Find out how to measure it here.

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Fitness influencer filming herself doing a workout A guide to choosing the right influencers for your brand

If you’re pursuing influencer content, you need to find the right ambassador for your brand. We tell you how to choose an influencer that will bring the results you want.

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Woman smiling while reading newspaper in a outdoor cafe How public relations contributes to business success

PR can help to build a reputation that outperforms rivals, attracts higher quality staff, and helps you to recover from crises.

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Influencer sitting at laptop and filming self Briefing influencers: How to prevent it from going terribly wrong

Briefing influencers well is critical to ensure their content aligns with your brand goals. Find out how to brief them to maximise results.

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Influencer filming on camera in her home The history of influencer marketing

Influencer marketing has boomed in popularity in recent years, remaining a hot but contentious topic today. Find out the history behind it.

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Word reputation on a dartboard The five most common, preventable things that can damage a brand’s reputation

Let's talk... PR and outreach The five most common, preventable things that can damage a brand's reputation For any brand,...

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Public relations on newspaper Why you need a no-nonsense PR strategy – and how to create one

A carefully thought-out PR strategy is essential for reputation building, as companies strive to get noticed by their target audience and grow sales.

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