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Person on their smartphone How your customers use social media when making purchasing decisions

Consumers are increasingly using social media to make purchasing decisions. Find out how it affects their behaviour.

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Person planning a website on paper The 9 questions you need to consider when planning a new website for your business

We list the questions you need to ask when website planning to enable you to create a great brief.

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Person pressing button on laptop and email icons coming out of the screen How to measure the success of your email marketing campaigns

We explain how to measure the success of your email campaign by tracking the right email marketing metrics.

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Person scrolling through social media on smartphone Effective use of social media as a customer service channel

We explain why social media is an excellent channel for delivering customer service and how to make sure it meet expectations.

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Person creating a website, with drawings of layout 7 reasons why your website is the most important tool for your business

We explore the importance of a website and how it can help your business secure success.

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Person on laptop with illustrations to represent emails The different types of email marketing

Find out the different types of email targeting your brand should use to target customers effectively.

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Person looking at backlink graphic on a tablet Not all links are good: how to identify quality backlink opportunities

Backlinks are essential to boosting your SEO efforts. We explain how to check the quality of your backlinks to reap the rewards.

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Blog open on a laptop 7 tips for coming up with ideas for your brand’s blog space

Creating content for your brand is critical for engaging customers. Find out how to come up with compelling blog post ideas.

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Somebody writing down a content plan on paper Let’s talk about something! What to talk about when there’s too much talk (researching/selecting pillars/topics to suit your business)

Find out how to choose the best content pillars and topics to fuel engagement for your business.

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