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Illustration of a crowd with one segment removed like a pie chart How to segment your email lists (and why it’s needed)

Find out the benefits of email segmentation and how to do it effectively.

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Businessman looking at a screen with analytics on across metrics How to set the right digital marketing goals and KPIs

We examine how to set the ideal digital marketing goals and metrics to benchmark your strategy.

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A key on a keyboard with a label saying 'keywords' Why keyword research is so important

Find out why keyword research is so essential to your digital marketing performance.

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Graphic representing someone creating a website The 11 biggest mistakes made when building a website

We list the biggest website mistakes businesses make – and how to avoid them.

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Person on smartphone with email icons coming out of it 9 ways to personalise your marketing emails

We explore why you need personalisation in email marketing and what to include.

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Graphic featuring a rocket ship launching out of a laptop The ‘must have’ pieces of research that should lead your digital marketing strategy

Find out the key pieces of research that should be underpinning your digital marketing strategy.

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Graphic representing a search engine results page The key elements of on-page SEO

We list the on-page SEO elements and how to use them for maximum effect.

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Phone with 'online shopping' on screen and small cardboard boxes nearby 13 tips for your e-commerce website design

We list our top 13 tips for creating an excellent e-commerce website design.

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Person checking emails on a laptop How to write the best email subject line: 11 tips

Find our top tips for writing the best email subject lines for your business campaigns.

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