To redesign the UK website of industrial weighing equipment manufacturer Yamato, making it easier for customers to navigate and to find the solutions most relevant to their needs.

The site incorporates permissions-based content allowing the customer to access information specific to them alone. It features product by industry sector; with an interactive timeline and streaming videos to demonstrate the company’s machines in operation. The website was built with a user-friendly content management system so that news, articles, and product pages could be updated regularly by the client. As the build progressed, additional features were requested including animating static CAD drawings and an interactive world map.

Website traffic and conversion rates are significantly higher than with the previous website.


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