The top social media trends happening rights now

If you are a fellow social media lover, then you will have noticed brands using social media a lot more frequently for marketing purposes.

There are some key social media marketing trends that are well worth the attention they receive.

Here is a breakdown of a few of my favourites, with tips on how to use them for your business.


Instagram stories from Hootsuite website originally from Etsy

Image via Etsy on Instagram.

This is a great feature on social media that can be found on Snapchat, Instagram and Facebook that allows you to share images for up to 24 hours with your audience. The great thing about ‘stories’ is that the time limit can create a sense of urgency amongst your audience because once it’s gone – it’s gone.

Your content should be ‘real-time’ focused, some examples being a ‘behind the scenes’ glimpse of a manufacturing process or a big event you are preparing for.

If you keep your content looking ‘prim and proper’ on your main feed, ensuring you have a great looking theme throughout, you can then have a bit more fun with stories.  

As the stories features becomes more widely used amongst marketers however, your content will need to be better thought out and more aesthetically pleasing as consumers start to expect higher standards of content from this feature.

In the meantime, however, have fun and experiment with ‘stories’ content.

Photo filters

I don’t think this one will ever bore me. Who doesn’t want to turn themselves into a dog occasionally?

Marketers can take advantage of this feature that can be found on Snapchat, Instagram and Facebook and create their own filter as part of their campaign.

One of the most successful sponsored filters I have seen was from Yves Saint Laurant (YSL) who created a snapchat filter that allowed users to try on different shades of their new lipstick on without having to go anywhere to do so. The user could switch between each of the shades meaning they could see what it would look like without them having to touch the product at all. You can see what the filter looked like below.

Image from The Industry article about the YSL Snapchat Filter

Image via The Industry

This feature is something that really excites me because there is so much potential! As VR technology becomes even more savvy, marketers will have much more freedom to create something memorable for their audiences.

Influencer marketing

Influencer marketing is the new celebrity endorsement and there is no doubt that it is effective. It’s why so many brands include it as part of their marketing strategy.

However, from a consumer perspective, I – along with other members of social media audiences – feel as though it is losing its authenticity. Sometimes you can’t help but wonder if the influencer took the deal solely for the money – especially as more and more brands are deciding to jump on the influencer bandwagon.

Therefore, it is likely that we will see a shift in who is used as the ‘influencer’ for marketing campaigns.

The prediction is that the influencers are going to be experts in that field who can endorse the effectiveness of a product or service. Professionals will only accept a deal if they truly believe it is worth it. It makes them much more trustworthy because they have something to lose – their reputation.

If you are looking into influencer marketing, then try to identify key thought leaders in your industry and ask them to try out your product or service and get their opinion.


My 2018 prediction is that the popularity and effectiveness of these social media features are only going to get better as technology improves on mobile devices.

Why not have a go at adding these features to your social media content strategy?

If you want to use any of these features mentioned, but are not sure where to start, give us a call. We would be happy to help with some great ideas!