Media training

Whether you are dealing with good news or bad, sometimes there is no alternative to putting a company spokesperson in front of the media.

Particularly when media interviews are part of a crisis PR response, it is important that your spokesperson avoids the ‘startled rabbit in the headlights’ look and remains calm and ‘on message’ under pressure.

We run media training courses, led by working journalists, that give company executives experience of media interviews in studio and ‘door step’ situations. Your spokespeople then have the confidence and skills to handle these situations if they arise in ‘real life’.