Client:
Invest South West
Brief:

Design a complete brand identity and marketing toolkit as part of a global inward investment campaign for a local enterprise partnership in the South West of England

Approach:
An on-going campaign promoting the South West as a major centre of industry, technology and innovation and a potential location for sector-specific, national and global companies considering investment. The project involved the design of a complete brand identity and key messaging, a search engine optimised website, email communications templates, a location map, leaflets, a corporate video and a library of location-based photography for use across multiple media.
Results:

The campaign has attracted new business to move into the area, creating new jobs and contributing to the regional economy.

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