Enterprise Peterborough

Six month campaign to ensure the launch of a new food waste collection service in Peterborough was positively received and taken up.

The campaign included a standalone brand for the service, the design and execution of a multi channel campaign involving print and online media, events, character costume design and production; and vehicle livery and merchandise for a local roadshow.

Within the first 12 weeks, 1,000 tonnes of food waste was collected. By January 2013, the service had saved Peterborough City Council £40,000 in landfill charges and is on course to exceed the target of £300,000 in savings. The campaign achieved runner-up status at the prestigious National Recycling Awards. Increased the authority’s recycling rate by 4 per cent.


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