Email marketing

From one-off communications to tactical campaigns and regular newsletters, email marketing is one of the most useful tools available to businesses.

Its familiarity and modest cost, however, sometimes mean it is not given the attention that it deserves.

Content, design, timing and your database all affect email marketing results – not just open rates and ‘click throughs’ but, crucially, what people do after they have clicked through to your website.

There are legal issues to consider, too – particularly new European data protection legislation.

We can assist you to ensure that your email marketing is effective, cost-efficient and legally compliant.