Client:
Drain Doctor
Brief:

Drain Doctor, the UK’s largest emergency plumbing and drain repair service, offers a profitable opportunity for franchisees to be independent operators running their own businesses but with all the back-up that comes with being part of a large national organisation. The company turned to us to help deliver this message to potential new franchisees across the UK.

Approach:
We work closely with Drain Doctor to develop a planned programme of media relations. We produce a steady stream of press releases on franchisees’ business development, marketed to the relevant trade press. In addition we produce regular feature articles on the benefits of franchising for trade media and national daily and weekly newspapers. We also provide Drain Doctor with social media services including the production of a blog aimed at both franchisees and consumers.
Results:

We have achieved coverage both online and in printed media that has helped to recruit successful and long-standing franchisees.

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