Client:
Coloplast
Brief:

Unlike many clients where our work supports the company’s marketing department, at Coloplast most of our work supports the HR department in positioning the company as an employer of choice.

Approach:
We produce a regular flow of press releases, each one targeted to deliver agreed messages to particular sectors of the media. We also identify awards which could showcase Coloplast as an employer of choice (providing it with independent, third party endorsements) and which we feel it has a strong chance of winning. We draft and submit the award entries and work to maximise coverage of awards won.
Results:

Since we began working for Coloplast its employee retention rate has improved, as has the calibre of potential employees it attracts.

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