Client:
Opportunity Peterborough
Brief:

Devise and execute three month marketing programme to generate inbound leads and investment opportunity for the city of Peterborough.

Approach:
Offline print media campaign comprising large format advertising utilising billboards, posters and vehicle graphics within London transport hotspots.
Results:

The decisions of Patisserie Valerie and Nando to open in Peterborough are directly attributed to the campaign which also resulted in negotiations with Yo! Sushi, Wagamama, All Bar One and others.

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