Client:
CallyCo
Brief:

Design a complete brand identity and marketing toolkit for vintage inspired fabric and soft furnishings accessories retailer, CallyCo

Approach:
At the very early stages of the inception of the business we were asked to assist CallyCo with numerous launch-related marketing requirements, including the design of the brand identity, image and graphical library management; shop exterior design and signage; local walk-sort mailing campaigns; media awareness; promotional merchandise and an online shop-front to permit nationwide ordering.
Results:

The processes and templates in place ensured a smooth roll-out as CallyCo increased its number of shops across the region.

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