Brand identity

A brand is not just simply a logo (although if you just want a logo, you can have a logo!). A brand is a statement of your organisation’s personality, what it stands for and what it will deliver. This is represented in a number of tangible ways including the logo, the strapline, key messages, the choice of colours and fonts, the signage, the uniform, the imagery and tone of voice used in communications, the employee behavioural code and more. All of this stems from a corporate vision and a clear set of values that guide everything.

A strong brand with clear values and a personality is the very foundation of your business. It warrants time, effort and investment to get it right and then to make it work hard to achieve a return and build brand value. When you engage with us to create a brand, we will start from the beginning with your vision and your values.