Have nothing on your website that you do not know to be useful, or believe to be distracting

Have nothing on your website that you do not know to be useful, or believe to be distracting. [An adaptation of a William Morris quote]

With a plethora of businesses out there selling similar products and services, and in this globalised market place, vying equally for our attention, it’s no surprise that it is becoming more difficult to stand out amongst the crowd and maintain a piece of the market share. 

Blame

I find it exasperating (amongst other things – many other things – and specifically relating to human behaviour). We shall soon wish to be robots since, as humans, we are prone to making a mistake or two. Whether it’s not quite understanding something correctly or not following protocol, and therefore making ourselves sitting ducks, culpable for blame when error happens or tragedy strikes.

Well, there is the ‘blamed’ and then there are those who ‘blame’… habitually.

On my terms not yours?

The World Federation of Advertisers (WFA) is calling for the ad industry to align to create global standards for digital advertising and a new regulator to police the industry.  These calls are being made in response to findings from research organisation PageFair which revealed that 419 million people worldwide are now blocking ads on their mobile devices, more than double the 198 million already using the blocking technology on their desktop.  One could argue that we would have been blocking them much sooner had we had the ability to do so!  I digress… 

Is your brand your Achilles heel?

Is your brand your Achilles heel? 

It could well be, if you find yourself regularly making the same statements over and over… 

  • We don’t have a clear understanding of ‘who we are’ as a brand or company 

  • We are trying to be ‘everything to everyone’ with no clear focus 

  • Customers are not loyal to our brand 

  • Customer feedback on our brand doesn’t correlate with our own internal view of the brand 

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