5 content marketing myths - and how to dispel them

What is a myth?

Quite simply, a myth is a story about a widely held belief which is false, a deliberate misrepresentation of the truth or an exaggerated or idealised conception of something. 

We’ve all heard about Theseus and the Minotaur, Jason and the Argonauts and the tales of brave Ulysses. They are all myths. 

The importance of the buyer’s journey on creating relevant content

The buyer’s journey is a process which customers go through when purchasing a product or service. It is important to engage customers at each stage to help move them along the journey, from initial awareness to making a purchase.

Customers’ needs change as they move through the buyer’s journey. But how do you consistently attract new customers whilst also building credibility and trust to maintain a longer-term relationship?

Buyer personas: gathering the information you need (a quick guide)

Buyer personas are, simply, fictional representations of your customers. You may not see them as that important – they’re not real people after all. But the value they can add to your marketing planning makes them an important part of your team.

Eventing online, darling!

We already know that social media is an effective way to market your overall business.

But it can be successful for one-off promotions too, especially if you have an upcoming event to shout about.

Events are the perfect opportunity to create an exciting experience for your audience, producing great content to encourage as many people as possible to come.

Social media is a great tool for this. And it’s free.

Marketing leads are coming home

Bringing the marketing leads home

The chances are that you, along with the rest of the country, are now fully immersed in England’s World Cup journey. The light bulb has switched on and you’ve started to take notice. You know when the next game is and who they’re playing. You’ve pencilled Sunday’s final into your diary and you’ve even considered buying a piece (just one) of memorabilia.

The hype has won. They’ve pulled you in and you’ve been converted.

The power of food (or millennials)

Are you keeping up with the millennials?

We can’t live without it, but we can (and are) dictating how we live with it. Food is the ultimate goal for all species – according to Maslow’s hierarchy of needs. Yet, we are constantly looking for new ways to make it, shop for it and consume it. 

Two brands (or supermarkets) are better than one?

As if the birth of Prince Louis wasn’t enough headline news for one month, Sainsbury’s and Asda creep in at the eleventh hour with details of a surprise merger between the two supermarkets. They are, respectively, the second and third largest supermarkets in the UK meaning a new retail super-giant is in the making.

The impeccable timing of a rabbit

Jumping on the bunny bandwagon

116 years after he first came to life, Peter Rabbit has made the perfect marketing reappearance.  Loved by children for generations, this mischievous little bunny has finally become the star of his own movie, guaranteeing that a whole new generation of children will rediscover the incredible story-telling of Beatrix Potter.

Pop-up and say hello to new business

Could a pop-up shop improve your customer's engagement?

With L'Oreal offering a pop-up at this year’s Paris Fashion Week, the trend for pop-up outlets looks set to continue in 2018.  Their innovative concept is designed to give people the chance to recreate the runaway hairstyles from the catwalk, right there, on point.

Small marketing budgets can go a long way

Marketing options for SMEs.

Small and medium sized enterprises (SMEs) are often described as the backbone of the UK economy.  An SME typically employs less than 250 people and there were 5.4 million of these in the UK in 2016, accounting for 99% of all businesses.  Small as they may be, their turnover contribution is significant, they are one of the biggest creators of employment opportunities and they are key drivers of innovation, competition and growth.

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