Instagram TV has landed

IGTV is here

It has arrived!

The app that’s created much anticipation and excitement in the social media-sphere.

Instagram has finally launched the Instagram TV app (IGTV).

Is Facebook in trouble?

One of the wonderful things about social media is that it is always changing and evolving with new updates and features to play with.

Like anything in the mainstream, trends come and go; which keeps things exciting for users and keeps us on our toes.

But failing to keep up with what users want could be a huge problem for the social media platforms themselves – as a recent study has demonstrated.

Social media marketing trends I’m loving

The top social media trends happening rights now

If you are a fellow social media lover, then you will have noticed brands using social media a lot more frequently for marketing purposes.

There are some key social media marketing trends that are well worth the attention they receive.

Here is a breakdown of a few of my favourites, with tips on how to use them for your business.

Stories

Getting started with email marketing

Could you benefit from email marketing?

The aim of marketing is to build the foundation of a relationship with potential customers. It is to entice them to choose your services or products over your competitors’. It is to position you in the minds of your customers and potential customers as the preeminent market leader.  It is to nurture and capitalise on relationships you have with your loyal customers and clients.

It’s all in the planning

Social media planning is easy with a calendar

It is common to have days when you draw a blank with your creativity. The well has run dry. The ideas bank is empty.

In such times, having a plan ready and waiting could be a great help.

Social media doesn’t stop for anyone. So, if it is one of your regular go-to marketing channels, it’s important to plan your communications so you never go silent… even when you feel like you’ve run out of things to say.

Virtually impossible?

Is it time to start using VR?

Technological advances never fail to amaze me. But virtual reality (VR) – and its ability to transform customer engagement – is a whole new level.

There was much excitement in the office this week when a trade magazine we often receive arrived showcasing augmented reality (AR). By simply scanning a code on the magazine, with a smart device, a video news round-up of the magazine contents played.

It’s a clucking disaster…

KFC are having chicken troubles

If you’re a fan of some fried chicken from ‘the colonel’ once in a while, then you may have heard about KFC’s recent debacle.

KFC customers, around the country, were met with signs on the door of their local KFC restaurants apologising because they had to close.

Tweeting basics

Not sure where to start with Twitter?

Twitter is a great social media platform that businesses can use to reach their target audiences and beyond.

For those who are unfamiliar with the platform, it allows users to post micro-blogs of only 280 characters to other users who have “followed them”.

Facebook, it is a-changing… Again!

Will this Facebook change affect your business?

Promoting your business is a necessity. Even those who don’t know where to start, or particularly like doing it, appreciate that it is a necessary evil.

In times gone by, it was an expensive outlay as well. Traditional channels such as TV advertising, newspapers, direct mail and telemarketing all required an investment of many hundreds, if not thousands, of pounds.

And then the digital world took over.

Haven’t got this year’s social media plan ready yet?

Have you got a 2018 Social Media plan?

The new year has begun and it’s time to start putting your business plans into action - including your social media plan.  This can be a daunting task, especially if you are unsure about where to begin or are unfamiliar with the social media platforms available to you.

But, if you are looking to revamp and refresh your social media content for 2018, then a planning session is a great place to start.

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