How to improve your marketing and boost your ROI

Most marketers are under pressure to deliver results that have an impact on their business’ return on investment (ROI). With so many marketing tools available, it can be confusing. As a marketer, you want a concise solution. 

Here’s how to improve your marketing and boost your ROI using an inbound marketing approach. 

Five ways to improve your content marketing

Content still rules when it comes to effective digital marketing. And, while the OlsenMetrix team works in the content marketing milieu on a daily basis, we recognise that there is always room for improvement. After all, if we stop learning and keeping up with what’s new, we stagnate – don’t we?

There are plenty of ways to improve your content marketing. Here are our top five.

Ch ch changes

“Like yesterday today is not, and tomorrow, different from today, will be”.

Yoda paraphrasing Philip Kotler, often referred to as the father of marketing.

Yoda and Kotler two of the wisest gurus if ever there were… even though one of them is a fictional character from Star Wars!

Bring me joy in my heart

Oh joy! Is Customer Experience the B2B marketing Holy Grail?

According to recent research, spontaneous, unsolicited feedback is the most important part of gauging your customers’ experience and your success as a result.

Customer experience matters according to Ombono’s What Works Where research report. Three quarters (75%) of respondents agreed that CX is increasing in importance.

Is digital advertising in crisis?

According to a recent article on the BBC, digital advertising is in crisis.

Advertising fraud is prevalent, and many ads are never seen by their intended audience. Add to that the threat to the internet’s fundamental business model by the increasing use of sophisticated ad blocking software and you have a ‘perfect storm’ – which could end up in all of us internet users paying for content.

Facebook and the changing data landscape

If things weren’t hard enough in the world of marketing already – courtesy of the GDPR monster coming over the hill – now, in the wake of the Cambridge Analytica data debacle (approximately 87 million users have had data inappropriately used), Facebook is restricting third party access to users’ data on its platform.

The king is dead, long live the king!

Is content marketing still king?

Is content marketing still king? Last month on this blog I argued that it is. At least according to a Smart Insights survey, which had content marketing topping a list of marketing activities that will have the most commercial impact on businesses in 2018.

Trending in 2018 - content is still king.

No change to the importance of good content.

Cliché alert. It sounds trite I know, but content is king. And it will continue to be so in 2018. According to a Smart Insights survey, which asked respondents to ‘select the single marketing activity that you think will make the largest commercial impact in 2018 for your business (or clients)'. Content marketing came out at the top of the list (20%). 

What’s #trending in digital marketing for 2018?

What digital marketing trends can we expect in 2018?

It would seem that the more things change, the more they stay the same. In the world of B2B marketing, the use of technology is now vital. However, are we losing sight of traditional techniques that deliver results? Or are the real innovations in marketing coming from making the process more targeted and doing it bigger and faster.


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