Bring me joy in my heart

Oh joy! Is Customer Experience the B2B marketing Holy Grail?

According to recent research, spontaneous, unsolicited feedback is the most important part of gauging your customers’ experience and your success as a result.

Customer experience matters according to Ombono’s What Works Where research report. Three quarters (75%) of respondents agreed that CX is increasing in importance.

Is Facebook in trouble?

One of the wonderful things about social media is that it is always changing and evolving with new updates and features to play with.

Like anything in the mainstream, trends come and go; which keeps things exciting for users and keeps us on our toes.

But failing to keep up with what users want could be a huge problem for the social media platforms themselves – as a recent study has demonstrated.