How to improve your marketing and boost your ROI

Most marketers are under pressure to deliver results that have an impact on their business’ return on investment (ROI). With so many marketing tools available, it can be confusing. As a marketer, you want a concise solution. 

Here’s how to improve your marketing and boost your ROI using an inbound marketing approach. 

Top myths about calls to action (4 insights in 5 short minutes)

CTA mythbusting

A call to action (CTA) is the most important part of any marketing campaign. But it is often overlooked and poorly implemented. Here we look at the biggest myths and how to avoid them. 

A call to action is a well-known and often-used phrase in sales and marketing. But what is a CTA, and why is it so important?