August 2018 blog posts

Buyer personas are, simply, fictional representations of your customers. You may not see them as that important – they’re not real people...

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Most marketers are under pressure to deliver results that have an impact on their business’ return on investment (ROI). With so many marketing tools available, it can be confusing....

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CTA mythbusting

A call to action (CTA) is the most important part of any marketing campaign. But it is often overlooked and poorly implemented. Here we look...

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