June 2017 blog posts

We could call him ‘Marmite Man’.

The most powerful man in the world that divides opinion more than anyone else.

Yes – I am talking about the unlikely president Trump. And he’s gone and...

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I find it exasperating (amongst other things – many other things – and specifically relating to human behaviour). We shall soon wish to be robots since, as humans, we are prone to making a mistake or two. Whether it’s not quite understanding something correctly or not following protocol, and...

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The festival season is well and truly under way. Glastonbury has just finished. Cornbury, Latitude and others are being promoted in the entertainment sections of the broadsheet press.

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It’s that time of year again.  

Summer.

Sometimes it promises much and delivers little. Other times, as it has in the last 2 weeks, it literally scorches us into submission.

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According to a self-proclaimed ‘digital prophet’ the four Ps of marketing are dead.

If it has been a while since you picked up a marketing textbook, let me remind you that the four Ps refer to product, price, promotion and place. When I formally studied marketing they were the foundations...

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It is no secret that a vast number of young people not only voted for Jeremy Corbyn to be Britain’s Prime Minister but some actually registered to vote because of his influence.

According to the National Union of Students, Britain’s youth turned out in record numbers, with up to 75% of 18...

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BMW 3-series

As marketers, we are aware of the psychology of marketing and how buying decisions affect consumers differently. I’m thinking here specifically about the phenomenon known as...

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Man in suit carrying rocket

There are three areas in which you should concentrate your content marketing efforts - planning, distribution and measurement.

Now is the time to stop talking...

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