Client:
Beaumont Healthcare
Brief:

Beaumont Healthcare provides services ranging from daily wellbeing check calls through to high dependency palliative care. It has rigorous procedures to prevent carers exploiting their positions of trust – but things can still sometimes go wrong. Sensational media coverage could not only damage Beaumont’s corporate reputation. It could also needlessly worry a lot of vulnerable people.

Approach:
We helped Beaumont to assess the damage which the media could do and put a strategy in place to limit it. We worked through a series of ‘what if?’ scenarios with Beaumont and developed a strategy to deal with each of them. We meticulously planned media statements to cover every likely eventuality.
Results:

When an incident did occur, our media monitoring service ensured that any coverage was found quickly and responded to accordingly. We set up a fully-briefed response team to deal with enquiries, providing the right information to make sure that Beaumont’s “side of the story” was heard. The media coverage was minimal.

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